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Case Study: University Soccer Tour in China

Division I team explores Beijing and local soccer competition

· Case Study,University Tour,Event Management

At the invitation of the Federation of University Sports in China (FUSC), the Oregon women’s soccer team was invited to Beijing for a seven-day tour as a part of FUSC’s partnership with the Pac-12 Conference. The team played two games against university teams from Beijing and had time off the field to explore the city and cultural sites.

It was the team’s first trip to China and the first international playing experience for many of the athletes.

Objective: Act as a bilingual coordinator between the Oregon team and the delegation from FUSC and content capture lead.

Challenges

  • Act as the bilingual liaison for the Oregon team with their Chinese tour guides from FUSC to ensure a smooth tour experience, including on-the-go event troubleshooting to maintain a high level of customer service.
  • Provide daily game reports and photos for the Oregon and Pac-12 digital team for publishing on their website and social media accounts.

Our Work

Logan accompanied the Oregon team and coaching staff for the seven-day tour in Beijing during June 2017. Working as an extension of the team, she coordinated the daily schedule and needs with the FUSC staff and translated for the team at the competition venue as needed.

She worked daily with the Chinese tour guides and hotel staff to bring the Ducks a high-quality experience in China. As the teams “fixer,” Logan sourced meals, provided on-site translation and interpretation, arranged a local tailor, laundry, and other onsite needs. She also served as the point of contact for local Oregon alumni living in Beijing to organize a dinner with the team.

When the team’s flight was postponed an additional day, Logan coordinated a back-up plan for the team’s “bonus day” in China. Working closely with FUSC to coordinate hotel and transportation for the additional time, she also planned extra sightseeing and meals with the local tour guide to meet Oregon’s needs.

 

In addition to the event coordination, Logan delivered daily game reports and updates to the Oregon digital team and Pac-12 Conference web team, along with top 20 photos from each day.

When the team’s flight was postponed an additional day, Logan coordinated a back-up plan for the team’s “bonus day” in China. Working closely with FUSC to coordinate hotel and transportation for the additional time, she also planned extra sightseeing and meals with the local tour guide to meet Oregon’s needs.

Services

Event Support: Bilingual Team Member, Onsite Sourcing, and China Problem Solver

Content Creation: Photography and Social Media Content Capture

Community Management: Lead Coordinator with local Oregon alumni

Results

Our local knowledge of China and bilingual skills helped provide quality assurance for both the coaching staff and the athletes. Sourcing a variety of items, including a day added to the tour due to flight cancellations, Logan was able to provide the coaching staff and team with clarity and tools on how to best solve each problem.

The daily website and social media updates led to an increased engagement on Oregon and Pac-12 platforms during the normally slower summer period.

At the conclusion of the tour, several student-athletes expressed their interest in traveling to Asia again and one student said the trip inspired her to continue studying a foreign language once she returned to Oregon.

Social Media Samples:

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